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Best For | Non-toxic, low-VOC paints and coatings for improved indoor air quality

Products | Interior and exterior paints, primers, sealers, and specialty coatings

Unique Features | AFM Safecoat is known for its specialized approach to non-toxic, low-VOC paints and coatings that focus on enhancing indoor air quality. The brand’s products are GREENGUARD Gold certified and designed to minimize harmful emissions, making them ideal for environments where health and safety are a priority. AFM Safecoat offers a range of solutions, including primers, sealers, and specialty coatings, all crafted to provide high performance while maintaining a commitment to environmental and personal health. Their dedication to safe and effective products makes them a standout choice for health-conscious consumers and professionals.

Price | Mid-range, $40+ /gallon

Best For | High-quality, versatile interior and exterior paints

Products | Interior and exterior paints, primers, stains, and specialty coatings

Unique Features | Benjamin Moore is a renowned leader in the paint industry, known for its wide range of high-quality, durable paints and coatings. The brand offers various products with low-VOC and non-toxic options to cater to health-conscious consumers. Eco Spec®  is a zero-VOC, zero-emission paint ideal for eco-conscious interiors. It is certified asthma & allergy friendly®, making it suitable for those with respiratory sensitivities.  According to the Brand: “Eco Spec^® is our “greenest” interior premium paint. With zero VOCs and zero emissions, it is the perfect choice when an environmentally responsible paint is required and is tinted with Benjamin Moore’s proprietary Gennex^® zero VOC colorant system.

Price | Mid-range to premium, $50+ /gallon

Best For | Eco-friendly, high-performance paints and coatings

Products | Interior and exterior paints, primers, stains, and specialty coatings

Unique Features | Eco Paints is renowned for its commitment to producing eco-friendly, non-toxic paints and coatings without compromising performance. The brand’s products are Low-VOC and GREENGUARD Gold certified, ensuring high standards for indoor air quality and environmental impact. Eco Paints offers a comprehensive range of solutions for both residential and commercial applications, providing reliable and sustainable options for any painting project. Their focus on environmental responsibility and performance makes them a standout choice in the paint industry.

Price | Mid-range, $35+ /gallon

Best For | Natural, eco-friendly milk paints and finishes

Products | Milk paints, wood finishes, stains, and specialty products

Unique Features | Real Milk Paint Co. is distinguished by its use of natural milk-based ingredients to produce eco-friendly paints and finishes. The brand focuses on authenticity and sustainability, offering products that are non-toxic and made from renewable resources. Their milk paints are known for their traditional, matte finish and are ideal for both furniture restoration and interior decor. Real Milk Paint Co. emphasizes environmentally responsible practices and craftsmanship, making it a unique choice for those seeking natural, high-quality painting solutions.

Price | Mid-range, $30+ /quart

Best For | Eco-friendly, high-performance wood finishes

Products | Wood finishes, oils, and maintenance products

Unique Features | Rubio Monocoat is renowned for its eco-friendly, high-performance wood finishes that provide both protection and aesthetic enhancement. The brand’s products are Low-VOC and non-toxic, designed to be safe for both users and the environment. Rubio Monocoat is known for its innovative one-coat application system, which offers superior durability and ease of use while maintaining a natural look and feel. Their finishes are ideal for various wood surfaces, providing a long-lasting, sustainable solution for both residential and commercial projects. Rubio Monocoat’s emphasis on quality and environmental responsibility distinguishes it in the wood finishing market.

Price | Mid-range to luxury, $60+ /liter

Best For: Mess-free paint sampling with accurate color representation.

Products: Peel-and-stick paint samples from leading brands like Sherwin-Williams, Benjamin Moore, Farrow & Ball, and PPG.

Unique Features: Samplize uses real paint applied in two coats on adhesive-backed swatches, ensuring precise color accuracy. The samples are removable, reusable, and eco-conscious, making them ideal for testing on walls, furniture, or other surfaces without causing damage.

Shipping: Fast delivery, with custom-made swatches often arriving within 24 hours.

Price: $5.95–$7.95 per sample, with bulk discounts and overnight shipping options starting at $6.95.

Sherwin-Williams describes ProMar® 200 Zero VOC Interior Latex Paint as a professional-grade solution with standout features:

• Zero VOC: Environmentally friendly and safer for indoor use.
• Versatility: Available in six sheens and every color, offering flexibility for any project.
• Enhanced Flat Sheen: Improved hide and durability, perfect for creating a smooth, long-lasting finish.
• Durability & Touch-Ups: Designed for exceptional wear and easy touch-ups, saving time on maintenance.
• Certifications: Meets MPI certification standards, ensuring high performance and reliability.

Sherwin-Williams describes EcoSelect® Interior Latex Paint as an eco-friendly option that doesn’t compromise on performance. Here’s what makes it unique:

• Zero VOC: Helps improve indoor air quality with no volatile organic compounds.
• Sustainable: Formulated with sustainable ingredients for a healthier environment.
• Durability: Provides long-lasting coverage and exceptional resistance to stains and scuffs.
• Easy Application: Goes on smoothly and provides great coverage, saving time and effort on your project.
• Finish Options: Available in multiple sheens, including flat, satin, and semi-gloss, making it versatile for various surfaces.

EcoSelect® is ideal for homeowners and professionals seeking an environmentally responsible choice without sacrificing the durability and performance required for high-quality results.

Certifications: Water-Based Inks, Non-Toxic, Sustainable

Best For | Custom, eco-friendly wallpaper with unique designs including peel-and-stick and traditional options.

Unique Features | Spoonflower uses water-based inks, making their wallpapers non-toxic and safer for indoor air quality. Their products are printed on-demand, minimizing waste and offering a high degree of customization. Made with eco-friendly substrates, their commitment to sustainability extends to their zero-waste production process. They also offer a wide variety of unique designs from independent artists, which adds a personal touch to your space while supporting eco-conscious practices.

Price | Mid-range, starting at around $5+/sq ft 

Best For: Designer wallpaper with eco-conscious options and natural textures

Products: Peel-and-stick wallpaper, authentic Grasscloth wallpaper

Unique Features: Offers a range of wallpaper options, including their Grasscloth collection crafted from natural fibers like jute and sisal. Their authentic Grasscloth wallpapers are handwoven, bringing timeless texture and natural beauty to walls.

The peel-and-stick wallpapers use VOC-free inks and are compliant with VOC emissions standards under the California Public Health (CDPH) Standard Method v1.2.

While not claiming to be non-toxic, Tempaper strives to be the cleanest version in the self-adhesive wallpaper industry, with their face-stock vinyl being Low VOC, phenol-free, and free of harmful phthalates and lead.

Price: Varies by product. Authentic Grasscloth wallpaper is available as readily in-stock items.

Certifications: PVC-Free, Climate Neutral Certified

Best For | Hand-printed, eco-conscious wallpaper with high-quality designs

Products | Residential wallpaper, commercial wallpaper, fabric, pillows

Unique Features | Thatcher Studio produces wallpaper using a hand-screen printing process, where water-based inks are used on sustainably sourced paper. The brand is committed to reducing its environmental footprint and is Climate Neutral Certified, meaning they offset their carbon emissions. Their wallpapers are PVC-free, and they use recyclable packaging, further demonstrating their eco-conscious approach. The wallpaper designs are distinctive, offering a blend of modern art and classic styles, ideal for both residential and commercial spaces.

Price | Mid to high-range, starting around $300 per roll​

Best For | Premium wood veneer and paneling solutions

Products | Wood veneers, panels, and custom wood products

Unique Features | The Wood Veneer Hub is known for its premium wood veneers and custom paneling solutions. The brand is distinguished by its commitment to sustainability, offering FSC-certified products that ensure responsible wood sourcing. Their extensive selection caters to both residential and commercial projects, featuring a variety of veneers and panels. The Wood Veneer Hub is celebrated for its exceptional craftsmanship and tailored solutions, making it a preferred choice for designers and builders looking for elegant, eco-friendly wood products.

Price | Mid-range to luxury, $50+ /sheet

Certifications: Non-Toxic, Low-VOC

Best For | Custom, eco-friendly wallpaper for personalized including peel-and-stick and traditional options.

Unique Features | Walls by Me offers a range of wallpapers printed with non-toxic, low-VOC inks, ensuring safer air quality for your home. They use eco-conscious materials, including sustainably sourced substrates, and offer both peel-and-stick and traditional wallpaper options that are customizable for a unique touch. Their commitment to reducing environmental impact is reflected in their sustainable production methods, and they provide designs that cater to a variety of styles while maintaining a focus on non-toxic, healthy home environments.

Price | Mid-range, starting at around $4+/sq ft depending on design and material

Certifications: Low-VOC, Eco-Friendly Materials, Sustainable

Best For | Eco-friendly, low-VOC wallpapers including traditional, modern, and custom designs

Unique Features |

York Wallcoverings offers a selection of low-toxic and eco-friendly wallpaper, focusing on sustainability and safer materials. Their efforts include:

• Water-Based & Low-Emission Production – They use water-based inks and coatings, along with a smoke-free ink system, eliminating the need for emission controls.
• Natural & Breathable Materials – Many of their wallpapers are made from 100% natural fibers, reducing the risk of mold and mildew.
• Energy Efficiency – York has cut natural gas usage by 40% and electricity consumption by 10% through facility upgrades.
• Certifications & Environmental Standards – As a member of the U.S. Green Building Council, they exceed national and international environmental standards, and some of their wallpapers hold GREENGUARD Gold Certification for low chemical emissions.
• Eco-Friendly Alternatives – They offer biodegradable, recyclable cork and wood veneer wallcoverings that are both energy-efficient and non-toxic.

While York has made sustainability a priority, not all of their wallpapers are completely non-toxic. For the safest options, look for those labeled low-VOC, PVC-free, or GREENGUARD Gold Certified.

Price | Mid-range